'Naturally Inspired'

Advertising. Forget main things about public perception as far as thin, beautiful people all the time in commercials or the like. My pet peeve is the way advertising 'geniuses' try to word things to make them seem better using completely hollow descriptions and words like the title of this post. The title is referring to a new laundry detergent. The commercial was bullshit as a couple is fighting, goes to bed, smells their sheets and turns toward each other with the caption, you won't be able to go to bed angry, as if the smell of the detergent can eliminate the fact that your wife blew some guy in the elevator the other day. Anyway, besides this obvious lie, the problem I really have is when they are describing the product. Using the same detergent example, the scent comes from Lavender and Vanilla. The commercial tells the audience the scent is naturally inspired. What total bullshit! And what does that mean? Everything fake is naturally inspired. That doesn't mean anything. While they are saying this, the commercial creators are showing bits of lavender and vanilla spinning through the water. There is nothing natural about liquid laundry detergent. It is completely manufactured. It is inspired by nature so they use chemicals they create in a tube to make it smell like the real thing. Just say that. Or better yet, don't say anything referring to where the smell comes from. Naturally inspired. This is obviously not the only phrase advertisers use to manipulate how people view their product, and I'm not even saying it's so bad. I just realized how so many people must hear phrases like that and not think twice. Maybe even become convinced by it. That's what really upset me. The fact that it works and can be convincing. Anyway, I can't think of an appropriate term for the language advertisers use. I'm sure there's a term, but even now an appropriate one escapes me. Suggestions?